How to Add Google Tag Manager to Your WordPress Website is a valid question to ask when you are working on WordPress sites. Google Tang Manager is an essential tool that can make a lot of your daily tracing tasks smooth. Well, you can use the tag manager on any kind of WordPress site, whether you are managing a blog, e-commerce website, or business website, even landing pages. With today’s article, well try to understand how easily you can add your Tag Manager to your WordPress website in very simple steps.
What is Google Tag Manager (GTM)?
Google Tag Manager is a free tool that allows website owners to manage and deploy marketing tags (small code snippets) without requiring manual coding. These tags collect data and send it to platforms like Google Analytics, Facebook Ads, and more, helping you make informed marketing decisions.
What are the usual use cases of Google Tag Manager (GTM)?
There are multiple use cases of Google Tags Manager; here I am sharing 3 common use cases of this tool provided by Google.
1> You can monitor website performance.
2> You can track user interactions like form submission, clicks, and product purchases.
3> You can very easily edit or add codes to your site with Google Tag Manager.
What are the benefits of Google Tag Manager (GTM)?
Well, Google Tags Manager provides multiple benefits to it’s users. Let’s discuss them one by one.
1> Centralised Tag Management: With the help of GTM, you can manage all tags from a single place.
2> Website performance Improvement: With GTM, you can manage to avoid code bloat and enhance the site performance
3> Tracking: It helps to provide precise tracking results of events, user interactions, and custom variables
4> Faster Website Updates: You can add any tag and make it live very quick
5> Error Avoidance: With the Inbuild error detection facility, you can minimise the chances of tag deployment errors.
6> Version Control: GTM keeps a history of changes, allowing you to revert to previous versions if needed.
7> Cross-platform Integration: Google Tag Manager or GTM seamlessly integrates with other Google Tools Like Google Ads, Analytics, Search Console, etc.
8> High Security: GTM helps ensure that only authorised users can manage tags, improving the security of your site.
Now let’s start the process of Google Tag Manager (GTM) installation.
How to Add Google Tag Manager to Your WordPress Website?
First, start with the Google Tag Manager account creation. You’ll need a Google Tag Manager account. Here’s how:
Google Tag Manager (GTM) Account Creation
Step 1: Open your browser and search Google Tag Manager.
Step 2: Click on Account Creation
Step 3: Enter your account name (e.g., your business name) and choose your country.
Step 4: Input the container name (usually your website’s domain) and select Web as the target platform.
Step-5. Click one create and accept the terms and conditions.
Google Tag Manager (GTM) Code Obtain
Now in this second stage, you have to collect the header and footer codes. These codes will be provided by Google.
Header Code: You have to place this code section of your website.
Body Code: You have to place this code in the section of your website.
Add Google Tag Manager Code to WordPress
How here comes the final part. You have added the Google Tag Manager to your WordPress website. There are two primary ways to add the GTM code to your WordPress website:
Option-1. Manually
Option-2. With A Plugin Called (Insert Headers and Footers)
First, let’s discuss the manual way.
Option-1 (Manual way) to Add Google Tag Manager (GTM) Code to WordPress
Step 1: Log in to your WordPress Dashboard
Step 2: Go to Appearance > Theme File Editor.
Step 3: Locate the header.php file
Step 4: Paste the header code just before the closing tag.
Step 5: Again Locate the footer.php file.
Step 6: Paste the body code immediately after the opening tag.
Step 7: Press Save Changes.
Note: When editing theme files directly, use a child theme to avoid losing changes during theme updates.
Option-2 (Plugin Way) to Add Google Tag Manager (GTM) Code to WordPress
Now it’s time for the plugin way, the easiest method, especially if you’re not comfortable editing code.
Step 1: First login to your WordPress website.
Step 2: Visit the plugin section and click on Add New.
Step 3: Search For WP Code Plugin
Step 4: Install and activate the WP code plugin.
Step 5: Add the header code into the head section and the body code into the body section. Section.
Step 6: Click on Save Changes.
How to verify your Google Tag Manager (GTM) code?
After you add your GTM code successfully to your WordPress website, now it’s time to test your GTM code. To check your GTM code, follow these steps: –
Step 1: Open your website in a browser.
Step-2: Right-click on your Mouse and Select on View page source
Step 3: Check for the GTM code in the and sections.
If you are looking for a more simple approach, then just install a Chrome extension called “Google Tag Assistant.” This will help you to check your GTM code status.
How to add tags to Google Tag Manager (GTM)?
Are you curious to know the steps? Then follow the guide:
Step-1: Login to your Google Tag Manager Account
Step 2: Click on Add a New tag.
Step 3: Select the type of tag you want to add, such as Google Analytics, Facebook Pixel, or Hotjar.
Step 4: Configure the tag settings and triggers (conditions under which the tag will fire).
Step 5: Save and publish the tag.
What are the best practices you should follow while using Google Tag Manager (GTM) on WordPress?
To maximise the benefits of Google Tag Manager, follow these tips:
1> Keep your tags organised: Use clear naming conventions for tags, triggers, and variables.
2> Always Test Before Publishing: Use the GTM preview mode to test tags before they go live.
3> Update Regularly: Ensure your tags and triggers are up-to-date to avoid errors.
4> Minimise Tags: Avoid excessive tags that can slow down your website.
What are the common issues you face while using Google Tag Manager (GTM), and how can you troubleshoot?
Even with careful setup, issues may arise. Here’s how to handle them:
1> Tags Not Firing: Double-check triggers and ensure conditions are met.
2> Code Not Visible: Ensure the GTM code is placed in the correct locations.
3> Conflicts with Other Plugins: Disable conflicting plugins and test again.
Conclusion
Integrating Google Tag Manager into WordPress is an essential step for any website owner looking to streamline their analytics and improve performance. With the detailed steps provided above, you can confidently set up GTM, track user interactions, and make data-driven decisions. I hope this “How to Add Google Tag Manager to Your WordPress Website” article helps you to find your answers and solves your query related to Google Tag Manager (GTM). If you have a WordPress website, then you can check out the article on How to Purchase Good Hosting for Your WordPress Website to know more. Thank you!
FAQs
Can I use Google Tag Manager without coding knowledge?
Yes! Plugins like Insert Headers and Footers make it easy to integrate GTM without any coding skills.
Is Google Tag Manager free to use?
Absolutely. Google Tag Manager is a free tool provided by Google.
What types of tags can I manage with Google Tag Manager?
You can manage various tags, including Google Analytics, Facebook Pixel, AdWords Conversion Tracking, and more.
How to Add Google Tag Manager to Your WordPress Website with a Plugin?
To add Google Tag Manager to your WordPress website using a plugin, install and activate a plugin like “Header and Footer Scripts” or “WP Code.” After activation, go to the plugin settings, where you’ll find fields to insert custom code. Paste the Google Tag Manager container code—head code in the “Header” section and body code in the “Footer” section. Save the changes, and your Google Tag Manager will be integrated into your site. Test the setup using GTM’s preview mode to ensure it’s working correctly.
How to Add Google Tag Manager to Your WordPress Website Manually?
To add Google Tag Manager to your WordPress website manually, first create a Google Tag Manager account and copy the container code snippets provided. Then, log in to your WordPress dashboard, go to Appearance > Theme Editor, and locate the header.php file. Paste the GTM head code right after the opening <head> tag. Next, locate the footer.php file and paste the GTM body code just before the closing </body> tag. Save the changes and use GTM’s preview mode to test if the integration is working properly.
How to Add Google Tag Manager to Your WordPress Website in 2025?
To add Google Tag Manager to your WordPress website in 2025, first create a Google Tag Manager account and get the container code snippets. Then, use a plugin like WP Code or insert the code manually. With WP Code, install and activate the plugin, navigate to WP Code > Headers and Footers, and paste the GTM code in the respective header and footer sections. Alternatively, manually add the code in your theme’s header.php and footer.php files. Save the changes and test the setup using GTM’s preview mode to ensure it’s working correctly.
How to Add Google Tag Manager to Your WordPress Website with WP Code?
To add Google Tag Manager to your WordPress website using WP Code, first, create a Google Tag Manager account and get the container code snippets. Then, install and activate the WP Code plugin on your WordPress site. Once activated, go to WP Code > Headers and Footers and paste the GTM head code in the “Header” section and the body code in the “Footer” section. Save the changes, and your Google Tag Manager will be successfully added to your site. Test the setup using GTM’s preview mode to ensure proper functionality.
How to Add Google Tag Manager to Your WordPress Website in Elementor?
To add Google Tag Manager to your WordPress website using Elementor, first create a Google Tag Manager account and obtain the container code snippets. Copy the code provided for the head and body sections. Then, log in to your WordPress dashboard and go to Appearance > Theme Editor. Paste the head code into the header.php file and the body code into the footer.php file. Alternatively, you can use a plugin like “Header and Footer Scripts” for easier code placement. After saving the changes, test the integration using Google Tag Manager’s preview mode to ensure everything is set up correctly.
How to Add Google Tag Manager to Your WordPress Website with Header and Footer Scripts?
To add Google Tag Manager to your WordPress website using the “Header and Footer Scripts” plugin, first, install and activate the plugin from the WordPress plugin repository. Then, go to Settings > Header and Footer Scripts in your WordPress dashboard. Paste the Google Tag Manager head code into the “Header” section and the body code into the “Footer” section. Save the changes, and your Google Tag Manager will be successfully added to your site. Test the setup using GTM’s preview mode to ensure everything is working properly.
